|
Montreal,
10 June 2004 --
KHEOPS announced today that its business partner CMTek is using JMap as its geospatial module for Smartrak, a commercially available solution that CMTek has designed in order to analyze the impact of mobile advertising campaigns.
As large cities become saturated with fixed advertising space ranging from billboards to bus shelters to subway stations, ad agencies are on the lookout for creative ways to get their message to the public. Vehicles such as buses, taxicabs and private cars represent a new and promising medium to reach broad audiences in metropolitan markets. In order to be viable, however, this new medium must show its effectiveness to potential advertisers.
Smartrak is an innovative solution that computes cumulated audiences for mobile advertising media. It is a multi-tiered system that contains a vehicle-bound GPS chip providing minute-by-minute sequences of locations for all vehicles. Its JMap-powered module correlates these locations with statistical data on the population flow across the metropolitan area. The resulting measurements are available online. Customers of the Smartrak-powered agency can log on to the Smartrak extranet and check the impact of their campaign throughout the area in detail using a JMap-based cartographic display. Says Eric Le Goff, COO of CMTek: "Smartrak is able to provide, on an on-line and on-demand basis, a precise measure of total audience per campaign, per time period, and/or per territory. Thanks to our solution, owners of mobile advertising space are now able to compare the value of their assets to those of more traditional media and to develop a business model that is very attractive to prospective clients".
The Smartrak system was first implemented in the spring of 2004 by UpSkin (www.upskin.com), a French agency whose Smart cars roam through large European cities promoting blockbuster movies, fashion items, cell phone operators and the like. UpSkin selects drivers based on a commuting profile, pays part of their car leasing contract, and requires them to drop their car for monthly appointments where a new skin is wrapped around the car body, a technical checkup is performed, and the GPS information is downloaded for transfer into the Smartrak system.
About CMTek:
CMTek Inc. (CMTek) is specialized in the integration of information systems as well as the design and development of network-centric applications. Using an iterative process CMTek allows corporations to optimize the use of their existing systems and makes information sharing faster and easier throughout the organization. With a team of consultants, architects, project leaders and programmers, CMTek delivers high-volume transactional systems, especially to the banking and insurance industry, the telecom industry and the public sector.
CMTek was founded in 1996 and is headquartered in Montreal. Its software development operations allow CMTek to deliver turnkey solutions to a broad range of customers throughout North America and Europe. Software development is taking place in Montreal and solutions are implemented on site by CMTek or its customers. Log on to www.cmtek.com for more information.
About KHEOPS:
KHEOPS Technologies (KHEOPS) has been a leader in GIS software development since 1995. KHEOPS' flagship product is an online spatial solution called JMap. JMap allows organizations to publish highly interactive geographic applications through enterprise networks, public networks, and mobile networks. JMap is fully compatible with all commercial relational databases, reads common GIS data formats without conversion, runs on Linux, Windows and UNIX, and is fully extensible with a Java software development kit.
###
Contact KHEOPS:
Fran?ois Blanc
Director of Marketing
KHEOPS Technologies
fblanc@kheops-tech.com
(416) 781-2367
More News
|
